PipeLaunch was initially created two years ago by their CEO Ben Asfaha and CTO Donny Santoso. At Salesforce, Ben's role was to help customers leverage innovative technologies to gain a competitive advantage. Donny has successfully been running a Salesforce practice for over 10 years, helping customers implement Salesforce and become more customer centric.

PipeLaunch helps any salesperson that wants to improve their pipeline coverage to become more diligent at prospecting. Being one of the most crucial sales activities to achieve success in sales, it is also one of the most dreaded and time-consuming tasks. Automating and accelerating this process is the key to spending your sales golden hours helping more prospects and closing more deals.

Salesforce Partner

Need an expert that understands your favourite CRM? Cut any of our team members in half and they will bleed Salesforce Blue (cutting any of our colleagues will result in criminal charges,).

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Remote First

We are a “remote first” company. Our solution was built for users regardless of whether they work from an office or remote.

Pledge 1%

We want to change the world by inspiring early–stage corporate philanthropy. Pledge 1% is an easy way to leverage a portion of your future success to support nonprofits in your community.

Meet our leadership team

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Ben Asfaha
CEO & Co-Founder
Ben is responsible for the company’s strategic direction as well as ensuring customer, partner and employee satisfaction. Prior to PipeLaunch Ben was at Salesforce helping enterprise companies leverage innovative technologies to gain competitive advantage. It was at Salesforce that Ben had the initial concept for PipeLaunch, as he noticed the need for a sales engagement platform that leverages Artificial Intelligence technologies to help automate processes that could help sales teams spend more time selling. Outside of work Ben enjoys wine tasting, mountain hiking and spending time with his young family.
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Donny Santoso
CTO & Co-Founder
As CTO Donny is focused on product vision, research and development. Donny’s objective is to ensure PipeLaunch maintains a competitive edge by leveraging the latest technologies in Artificial Intelligence and Machine Learning. Donny has a degree in Information Technology and has been running a successful Salesforce and CRM consultancy practice for the past ten years, during this time Donny has developed and brought to market four Salesforce business productivity Apps, which are now being used by thousands of Salesforce users. Donny is a keen golfer and guitar player, if you can sing a song he can play it for you.
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Our Values

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Team Team Team Team Team
The main ingredient to our fantastic products are the people behind it.
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Have fun
YOLO - you only live once
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The moment you first try PipeLaunch until you become a paying customer is as easy as stealing candy from a baby (maybe don’t try stealing candy as it might get you in trouble).
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We feel accountable for PipeLaunch and therefore take pride in our work and love to share our solutions with the world without having to hide behind a presentation. That’s why we let you try before you buy!

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