There are many who use online dating apps to meet new people for love, friendship, or companionship. Some have successfully met their match and committed to marriage or starting a family. However, others have not been as successful but have accumulated some incredibly funny—or not so funny—stories from their online dating experiences.

LinkedIn will celebrate its 22nd anniversary in May 2025. Over the years, it has evolved tremendously and now boasts a staggering 1.15 billion users worldwide. Its mission is simple: connect the world's professionals to make them more productive and successful.

Similar to a dating app, LinkedIn is a platform for researching and finding potential connections to enhance your network or convert into customers. You browse profiles, review work history, and research the organizations they represent. Based on these insights, you decide whether to connect. Some people include a welcome message to encourage quicker connections, while others simply hit the "connect" button and hope for the best. Which type are you?

Also, like dating apps, some individuals misuse LinkedIn by spamming connections with unsolicited messages as soon as the connection is made. On dating apps, these messages might be visual, whereas on LinkedIn, they’re often about how someone can "revolutionize your business" with a solution you didn’t know you needed. Both scenarios frequently result in ghosting!

Connections are vital for thriving in the business world, but they shouldn’t be built on sending unsolicited content to every new connection, hoping someone says yes. LinkedIn aims to help businesses become more productive and successful, yet many users waste time by not maintaining accurate profiles for themselves or their organizations. Essential details such as contact roles, company updates, organizational charts, technology stacks, growth plans, and financials are often overlooked because they’re seen as time-consuming tasks with little direct impact on sales performance.

According to Gartner, 30% of CRM data becomes irrelevant within 12 months. Outdated data affects every department, from marketing to accounting. For sales—the lifeblood of any business—using a CRM system with inaccurate data only increases the time and effort required to close deals. A Gartner study revealed that companies lose up to 12% of their annual revenue due to missing or bad data, which translates to $10 to $14 million per company on average. Accurate CRM data enables sales and marketing teams to nurture contacts until they’re ready to become customers.

With accurate, real-time profiling of businesses and connections, the need to spam irrelevant content should become a thing of the past.

Keeping your Salesforce data updated doesn’t have to be a mammoth task. Solutions like PipeLaunch automate this process, eliminating the tedious work of manually copying data into Salesforce. PipeLaunch integrates 24+ data points to extract the latest business news, LinkedIn updates, job postings, organizational charts, company financials, and more, delivering accurate, real-time connections between LinkedIn and Salesforce.

Why PipeLaunch?

• Updates Salesforce with your Ideal Customer Profile (ICP) from LinkedIn.
• Suggests additional matching profiles from LinkedIn.
• Verifies email addresses in real time.
• Provides company news/PR updates from external sites like CrunchBase, FT, and Business Insider.
• Retrieves financial data from company filings.
• Identifies the technology stack within organizations.

Connections on LinkedIn shouldn’t resemble a dating app, where decisions are based on looks and brief, potentially inaccurate descriptions. Successful business connections come from accurate, real-time information. By integrating PipeLaunch with Salesforce, you can achieve sales productivity and meaningful business relationships, fulfilling LinkedIn’s intended purpose.

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